![]() The money didn't come from music sales, but from tens of thousands of wannabe digital entrepreneurs who bought into the plan. The BurnLounge music store did produce great wealth-for its founders, who were the top of an illegal pyramid scheme. From 2005 to 2007, BurnLounge executives and speakers told anyone who would listen that opening a digital music store, effectively a franchise of BurnLounge, could be the path to riches. Multi-level marketing is decades old, and BurnLounge was one of the first companies to bring it into the Internet age.
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